Regional Marketing Manager - Global consumer goods group

As a Regional Marketing Manager, you will lead and execute marketing strategies to enhance brand presence and drive business growth in the retail industry. This is an exciting opportunity to shape and implement impactful marketing campaigns in a dynamic and competitive market.

Client Details

Our client is a global consumer goods group with a long‑established heritage and a strong footprint across Asia. The organization manages a portfolio of premium consumer brands and is currently in a phase of accelerated growth, focusing on innovation, digital transformation, and regional brand expansion. The culture is dynamic, collaborative, and performance‑driven, offering strong exposure to regional leadership and cross‑market collaboration.

Description

• Lead and execute regional digital and social strategies, driving consumer engagement through data‑driven insights, emerging platforms, and innovative campaign formats.
• Develop and deliver regional brand strategies across multiple markets, ensuring strong alignment with global guidelines while adapting to local market nuances
• Collaborate cross‑functionally with sales, trade marketing, innovation, finance, and agency partners to roll out integrated marketing programs and campaigns.
• Drive brand storytelling by embedding brands into relevant cultural, lifestyle, and passion points across Asia.
• Monitor market performance, consumer trends, and competitive dynamics to identify growth opportunities and inform strategic decisions.
• Manage regional marketing budgets, track ROI, and ensure effective resource allocation.
• Provide guidance and best‑practice sharing to local marketing teams, supporting capability building and execution excellence.
• Prepare and present strategic updates, performance reviews, and insights to senior stakeholders.
  
  

Profile

• Bachelor's degree or above in Marketing, Business, or a related discipline
• 10+ years of experience in digital marketing, brand management, or digital leadership roles within premium FMCG, beverage, lifestyle, or consumer sectors
• Proven track record managing regional or multi‑market brand portfolios in Asia; exposure to Mainland China is a strong advantage
• Strong understanding of consumer behaviour, digital ecosystems, and cultural dynamics
• Demonstrated success in digital‑led, social‑first, and test‑and‑learn marketing initiatives
• Excellent stakeholder management, communication, and influencing skills
• Strategic thinker with strong execution capability and a global mindset
  
  

Job Offer

• Competitive remuneration package.
• Engaging and supportive company culture.
• Chance to work in a mid-sized organization within the retail industry.
• Career development opportunities in a permanent role.
  
  

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Grace Ngon Apply Now.